How much should I spend?

As we said in The Internet section, there is a huge potential for buisinesses and organisations of all types. Miracle-Works has seen the results which some clients have enjoyed, there are great possibilities. Initially, we always recommend that your investment in a Web Site should be sufficient to promote your organisation in a positive way, and it should be realistic when compared with your normal advertising/promotional budget.

The Web Site must be Effective, but it could just be a few pages - perhaps costing a few hundred pounds. The only additional cost will be registering the URL, and paying a Service Provider for the space which the site takes on the Internet.

One approach which many companies take, is to register their URL, and start with a small but Effective Web Site, which has enough information to interest prospective clients, who can then email, or even phone for further information.

Structured correctly, this Web Site can be developed later, once the number of enquiries increases. Say you include the products you sell. On a small Web Site, this could just be a list of product types, or manufacturers. Once you are receiving enquiries form the site, you could add precise details of different models - and if the equiries keep increasing, you could add even more details, prices and even accept orders through the Web Site.

So spend enough for a realistic presence - and then develop.