There are three constituent parts to the development of a
website, the amount of time and money spent on each element
is dependent upon the present requirements and future aspirations
for the website.
1.
Design
We produce a dynamic, stimulating and
informative website which will reflect and reinforce the
brand image and philosophy of your company and convey information
in a lively and constructive manner which encourages visitors
to return. Your website will be created so that it can be
updated easily and to allow for expansion as and when additional
features are required.
2.
Structure
We structure the navigation of the
website so that visitors are inspired to explore the site
for longer periods of time and are attracted to specified
areas of the site. First time visitors are more likely to
'bookmark' and return to the website if there is clarity
in the navigation which creates a strong first impression.
3.
Positioning
Integral to any website strategy is
a comprehensive on-line and off-line marketing programme
to make sure that the benefits of the website are found
by the largest possible number of targeted visitors.
Once a stimulating and informative
website reflecting and reinforcing the brand image and philosophy
of your company has been created, we can will create a bespoke
on-line marketing programme to open the website up to a
much broader spectrum of people.
|